Today at 2:30pm on site at the Star in Frisco, the Dallas Cowboys, city of Frisco and Frisco Independent School District announced the new company that has received the naming rights to the Event Center at The Star in Frisco.
Stephen Jones, COO of the Dallas Cowboys, announced that they have come to an agreement with Ford to name the new event center “Ford Center at the Star!”
In attendance was Stephen Jones, Charlotte Jones – Chief Brand Officer of the Dallas Cowboys, Mayor Maso of Frisco, Richard Wilkerson, Deputy Superintendent for Business Services for Frisco ISD. Also Fords Regional Manager Greg Wood represented Ford Motor Company at the podium.
Stephen Jones said at the beginning of the press conference, “We were looking for a company that was dynamic and could mirror what the Dallas Cowboys were trying to accomplish here in Frisco and decided that Ford was it!”
The Mayor of Frisco, Maher Maso, added, “Ford has a great culture that is in line with the Dallas Cowboys and the city of Frisco with giving back to the community.” Ford has a program called, “Ford Driving Dreams” that helps with providing scholarships to students. Last year in 2014, they gave around $350,000 in scholarships to students.
Richard Wilkenson, the Deputy Superindendent for business services for Frisco ISD added, “Most importantly, this time next year we will be able to watch our kids perform here!” The Dallas Cowboys still have 2 years on their contract in Oxnard, but I was told that they do have some out clauses.
They are already halfway done with the Star as of a couple weeks ago. And I will tell you, It is bigger than you think. Stephen said that it is around 700,000 square feet and to put that in comparison, Texas Stadium was only 900,000 square feet!
It took many months of work to get the naming rights deal done, but we all know that Ford made a very smart decision. But now the question is . . . how much?
It was a very big event with the media at the Star and the air was filled with excitement for the new announcement!
Brad Holden – Holden New Homes – Licensed Texas Real Estate Broker