FORD CENTER AT THE STAR – New Name for the Dallas Cowboys Event Center in Frisco!


Ford Center at the Star in Frisco

Ford Center at the Star at Frisco by the Dallas Cowboys

Today at 2:30pm on site at the Star in Frisco, the Dallas Cowboys, city of Frisco and Frisco Independent School District announced the new company that has received the naming rights to the Event Center at The Star in Frisco.

Stephen Jones, COO of the Dallas Cowboys, announced that they have come to an agreement with Ford to name the new event center “Ford Center at the Star!”

In attendance was Stephen Jones, Charlotte Jones – Chief Brand Officer of the Dallas Cowboys, Mayor Maso of Frisco, Richard Wilkerson, Deputy Superintendent for Business Services for Frisco ISD.  Also Fords Regional Manager Greg Wood represented Ford Motor Company at the podium.

Charlotte Jones - Chief Brand Officer

Charlotte Jones Chief Brand Officer of the Dallas Cowboys before the Press Conference.

Stephen Jones said at the beginning of the press conference,  “We were looking for a company that was dynamic and could mirror what the Dallas Cowboys were trying to accomplish here in Frisco and decided that Ford was it!”

Ford Center at the Star Press Conference

Mayor Maso and Richard Wilkinson from the City of Frisco and Frisco ISD at the Dallas Cowboys Press Conference.

The Mayor of Frisco, Maher Maso, added, “Ford has a great culture that is in line with the Dallas Cowboys and the city of Frisco with giving back to the community.”  Ford has a program called, “Ford Driving Dreams” that helps with providing scholarships to students.  Last year in 2014, they gave around $350,000 in scholarships to students.

Charlotte Jones and Sam Pack look on as the Dallas Cowboys announce their new name, the Ford Center.

Charlotte Jones and Sam Pack look on as the Dallas Cowboys announce their new name, the Ford Center.

Richard Wilkenson, the Deputy Superindendent for business services for Frisco ISD added, “Most importantly, this time next year we will be able to watch our kids perform here!” The Dallas Cowboys still have 2 years on their contract in Oxnard, but I was told that they do have some out clauses.

Ford Center at the Star in Frisco

Ford Center at the Star in Frisco.

They are already halfway done with the Star as of a couple weeks ago. And I will tell you, It is bigger than you think.  Stephen said that it is around 700,000 square feet and to put that in comparison, Texas Stadium was only 900,000 square feet!

Stephen Jones Dallas Cowboys

Stephen Jones at the Ford Center Press Conference.

Greg Wood and Charlotte Jones

Charlotte Jones and Greg Wood with the conceptual of the Ford Center at the Star.

Greg Wood Ford Regional Manager and Mayor Maso

Greg Wood Ford Regional Manager and Mayor Maso.

Sam Pack and Charlotte Jones

Sam Pack and Charlotte Jones discuss the new Ford Center.

 

Ford Center at the Star Conceptual in Frisco

Ford Center at the Star Conceptual in Frisco.

Brad Holden and Stephen Jones

Brad Holden and Stephen Jones, COO of the Dallas Cowboys.

Ford Center at the Star Conceptual

Ford Center at the Star Conceptual #2.

Dallas Cowboys Ford Center at the Star in Frisco

Dallas Cowboys Ford Center at the Star in Frisco.

It took many months of work to get the naming rights deal done, but we all know that Ford made a very smart decision.  But now the question is . . . how much?

 

Stephen Jones - COO / Executive Vice Preside and Director of Player Personnel of Dallas Cowboys

Stephen Jones – COO and Executive Vice President of the Dallas Cowboys addresses the media.

It was a very big event with the media at the Star and the air was filled with excitement for the new announcement!

Brad Holden – Holden New Homes – Licensed Texas Real Estate Broker

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