The Star at Frisco Entertainment District Grand Opening Ribbon Cutting Press Conference

Frisco, Texas – The Star at Frisco had its much anticipated Entertainment District Grand Opening Ribbon Cutting.

Jerry Jones and Mayor Jeff Cheney

The Jones Family, Frisco Mayor Jeff Cheney and current business owners of The Star were at the press conference to open the three day grand opening celebration.

Brad Sham, the voice of the Dallas Cowboys, emceed the press conference with Frisco Mayor Jeff Cheney starting things off.

“The Star Entertainment District was supposed to be built in 4 phases, but there was so much demand once the project was announced they decided to build the entire retail component in one phase, all at once.” He continued stating, “It’s all leased up, everyone’s doing great, all the restaurants are full, and so it’s turned out to be more than we have ever imagined.”

Jerry Jones took front and center later and stole the show with his “Jerry-isms”.

Starting things off, Jerry started with, “Twenty two years ago, about a block away, I built Starwood. I never dreamed in my lifetime that you would see commercial activity at this location.”

He said that his daughter Charlotte and sons Jerry Jr. and Stephen were the driving forces to convince him to create The Star. Also mentioning $700 million dollars has already been spent to date.

Behind the Podium the sculpture called the Huddle was the feel good story of the press conference.

Jerry called Gene up on stage where she told the story of how her daughter, Charlotte Jones Anderson and herself were in Orlando, Florida and came across “the Huddle” sculpture in the middle of a table at an art show.  They liked the fact that the huddle reminded them of little boys playing football in a field.

The artist, Tom Friedman, mentioned that he could make the nine person huddle any size. Little did he know what Texas-sized structure would be in the works!

The Entertainment District is truly a gem for both Frisco and the Dallas Cowboys!

Below are picture highlights of the Ribbon Cutting Ceremony.

The Star in Frisco Entertainment District includes the following upscale retail establishments:


Blue Jean Baby

Fans United

Lincoln Experience Center

Lucchese at The Star

Luxe Eyewear

Nike at The Star


Baylor Scott & White Sports Therapy & Research

Cherry Blow Dry Bar

Cowboys Fit

Next Step Dance

PlainsCapital Bank


Omni Frisco Hotel


Cane Rosso

City Works Eatery & Pour House

Concrete Cowboy

Cow Tipping Creamery

Da Mario

Dee Lincoln Prime

East Hampton Sandwich Co.


Liberty Burger

Mi Cocina

Neighborhood Services

Nestlé Toll House Café

Raising Cane’s

Red Mango

Sushi Marquee

The Common Table

Tri Tip Grill

Tupelo Honey Southern Kitchen & Bar



Coming Soon:

Ascension Coffee

crushcraft Thai Eats


Howard Wang’s China Grill


Roti Grill

Tangerine Salon

The Donut Kitchen

Trophy Park

Yucatan Taco Stand

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